06. Persuasive Messages

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Being Persuasive

ND036 C1 L4 07 Being Persuasive

Recap

Persuasion is important because you work with lots of people and need to align the team needs to be aligned-- but you don’t have direct authority over everyone. Instead you have to convince them!

QUIZ QUESTION::

Match each words to its definition

ANSWER CHOICES:



Words

Definition

Ethos

Logos

Pathos

SOLUTION:

Words

Definition

Ethos

Pathos

Logos

Persuasion Quiz 1

True or False: When objections arise you should address them as quickly as possible and then move on to your next point

SOLUTION: False

Summary

How to build persuasive messages:

  • Know your audience
  • Pick a viewpoint
  • Know the other perspectives
  • Be data driven
  • Discuss objections
  • End with a call to action